our results

The HDS Group operate several independent businesses providing services to the social care sector ranging from the supply of home carers to maintenance and carer training. Greenhouse Marketing created a new Group identity supported by a hierarchy of sub-brands for the different businesses that gave the Group more focus. We created a Group brochure which enabled HDS to cross-sell it’s complete range of services winning them new contracts for new services within their existing Local Authority clients.

Lakehouse Contracts wanted to establish itself as a serious player in the schools sector because of the Building Schools For The Future investment programme. Credibility comes from deeds not words so we created a sponsorship programme with EWT in which Lakehouse enabled schools to send pupils on field trips to any of 92 Essex Wildlife Trust centres. Over 5,000 pupils benefited from the programme and Lakehouse both Havering and Thames Gateway Business Awards. Lakehouse have since won many major school construction contracts.

Diane and Angela started BB Cuisine from Diane’s kitchen providing buffets and lunches to local business and private parties. They asked Greenhouse Marketing to give them an on-line presence with an expanded range of services including cakes and gifts for special occasions. We created a relatively simple site, optimised for all the major search engines, and with no other marketing to promote the site they received their first enquiry on the day of its launch. Since then they have continued to attract business via the website and it paid for itself within the first few weeks.

Bower Park Secondary Modern school in Romford, Essex was a failing school threatened with losing it’s independence unless standards improved. A new Head Teacher introduced major improvements but Bower Park appeared at the top of few lists on pupil intake applications. Greenhouse Marketing created a new, high quality prospectus for the school accentuating the its strengths and benefits presented in a contemporary and upbeat style. It was the main element in a marketing programme we devised with the school aimed at raising awareness and changing perceptions. As part of the out-reach activity we arranged for the brochure to be delivered in a bespoke envelope with a personalised letter from the Head Teacher and invitation to visit the school to the parents of over 700 year 6 leavers from Bower Park’s feeder primary schools. In just 2 years Bower Park moved from being 120 students under subscribed to being over subscribed today.

HDS Training and Development provide a wide range of short and NVQ courses in health and social care. They also offer a gateway to becoming a professional carer. Looking for a new approach to targeting prospective carers from all sections of society Greenhouse Marketing proposed a series of education, employment and ethnic related exhibitions. We designed, sourced and managed the stand for them. It proved to be an enormous success attracting huge interest at each event and not only doubled the number of applications for new carers but attracted them for a much broader cross-section of groups than they have managed to achieve before.

Greenhouse Marketing was approached by two young guys with an innovative business idea. They had produced several short kids movies using Computer Generated Graphics (CGI) to make any child a hero in the movie. This could be done on location where the child would be filmed and could walk away with a DVD of their very own movie within minutes. Greenhouse created a brand image for their idea, produced a range of literature and advised on marketing strategy. Word quickly spread and even before they officially launched their business they were receiving requests for franchise opportunities.

Bramble House Interiors was a small business offering bespoke curtains, blinds and soft furnishings. They only had a very small budget available and wanted to focus the business towards the high disposable income areas to increase their average sale value. We prepared a quality mailing piece which was phase targeted to homes in several high income areas in the region. Enquiry and sales levels shot up with every phase of the campaign and sales from each phase funded the next creating marketing nirvana a virtuous sales circle.

Tolhurst Fisher is one of the oldest established and leading legal firms in Essex. Growing competition encouraged them to go on a brand offensive and they asked Greenhouse Marketing to advise them. Law Society rules limit what they could do in promotional terms so our first step was to make them stand out from the crowd by creating a distinctive brand identity. We devised a quality graphic montage representing the range of services they offered to business and private customers. This enabled us to tailor each part of their marketing to a specific service and sector in a consistent brand style.